Cause if it doesn’t then every other marketing activity you do, might be a waste of time and effort…
Think of Google as your tax auditor. It needs to know everything you are doing, and everything you are doing gets reviewed. If it’s not done properly, it’s as if it never happened.
Why?
- It’s worth the cost. You could be spending a lot of $$ in other marketing techniques, social media, t-shirts and competition. However the cost of a good SEO optimisation far exceeds the ROI of any other marketing activity.
- If you are not doing it, your competitors are. So you need to keep up just for that reason. Once they gain market share on Google’s ranking, it will keep getting harder and harder to beat. So start now before it’s too late.
- It will give you insights into your customers’ demographics. It will also tell you where they come from, how long they stay and where they drop off. In time, this type of info will be invaluable to you and your brand’s future marketing strategy.
How?
Get an SEO expert. If you are not one, you need to get one. SEO is not something easy, and it cannot be ‘learned’ within a few months time. It’s as much a science as it is an art. It’s also empirical. SEO experts spent years fine tuning their approach and processes. Take advantage of that in order to sling-shot your SEO optimisation.
The argument for having a good SEO is simple: it allows you to make your content visible to others. If people can’t see it, it doesn’t exist.