The demand for digital marketing has been on the rise in the past few years. There are a few important aspects that should not be overlooked when it comes to digital marketing
Modern, Responsive Website
Global online presence is reaching a new high every year. More people are using the Internet now than ever before, and with such an impressive social impact, having a website is crucial for any business. By accessing a website, a potential customer can learn everything he needs to know about a company and the products or services it’s selling.
Social Media
A large part of digital marketing is done through social media. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social media platforms have become social hubs where people gather and spread news and information on a daily basis.
Blogging
Blogging can play an important role in marketing and advertising products and services – as long as it’s done right. Moreover, relevant content can organically boost a website’s search rankings, making it easier to access by larger numbers of visitors.
Link Building
Link building is a more direct marketing strategy that allows you to gather hyperlinks from various websites and link them to your own. Whenever you use the internet, you access at least one hyperlink. High-quality links are responsible for increasing your website’s ranking and visibility.
Email Capture
If you’re not new to the internet, chances are you also have an email address. In marketing, email capture refers to the process of obtaining someone’s email for marketing purposes, such as delivering notifications about promotions, changes in products and services, and other relevant information that your customer may want to be aware of.
Email Marketing
Any email received from a company can be considered email marketing. Once a company builds its email list through email capture, it can send its customers relevant emails that have a marketing purpose, but are actually designed to build loyalty, trust, and increase their awareness about the company’s brand.
Influencer Marketing
An influencer is an individual that has an ongoing relationship with a group of people, regardless of its size. The rise of social media has had a positive impact on the number of influencers. Influencer marketing is a form of marketing done through these influencers, in the hope of reaching a larger number of people.
Newsletter
Newsletters strategies are similar to email marketing, but are done on a more regular basis. Usually, companies choose to send our newsletters to their customers on a weekly or monthly basis, informing them of future plans and events.
Branding
Branding is no longer simply about having a logo and a resonant name for your company. Brand marketing is done in order to increase the customer’s trust regarding the company and its products or services. Developing a brand is just as important as having quality services.
Storytelling
Although storytelling isn’t a new concept, it’s only been used in marketing for the past couple of years. Small and large companies alike discovered that entertaining customers through storytelling can be a great method to increase the number of returning customers.