Digital marketing is unrivalled when it comes to bringing in traffic to your business, both online and offline. To help you stay ahead of the competition, we’ve cropped a list of the most important tools that you should be using in your everyday marketing schedule.
Croppola
An automatic crop feature that can enhance the quality of your images. Moreover, you can change the aspect ratio of the resulting image, and even manually experiment with image composition. There’s an iOS version available for on-the-go use.
MailChimp
Email marketing is an important part of digital marketing. MailChimp offers the leading solution for connecting your store with your customers. It offers an automation feature that can save you both time and money plus a regular report sheet that gives you access to valuable insights.
Jpeg Compress
JPEGs are one of the most used formats for sharing images online. Larger images can cause your website to load slower, and based on Google’s latest algorithm, slower loading times can seriously affect your website’s visibility.
Google Analytics
Google offers one of its most powerful marketing tools for free. If you’re trying to run a successful online business, there’s no reason why you shouldn’t be using Analytics.
Social media plays a major role in digital marketing. With more than 1.6 billion users, Facebook is the leading social media platform available. Marketing and advertising on Facebook is both easy and fast.
Many people underestimate the impact of Instagram. Images and videos are essential to marketing, especially if these can reach up to 700 million users, which is what Instagram currently has.
Any News Site
News is part of everyone’s daily life. Digital news sites have been gaining popularity over the past decade. More and more people use news websites to keep informed. A growing number of visitors also means a growing number of people who will be reached by your marketing strategies.
PeoplePerHour
Sometimes you just don’t have enough time to do everything by yourself. Outsourcing some or all of your work can prove to be the solution to your problems. PeoplePerHour is a global platform where you can find freelancers in any domain.
UpWork
UpWork is the world’s leading freelancer platform, with more than 3 million jobs being posted each year. Whatever marketing or business needs you have, you’ll find someone on UpWork to solve them for you.
Skype
Communication plays a vital role in marketing. Skype offers a wide variety of services, including texting, voice and video chat, and video conferencing. It can help you stay in front of the competition by always being up-to-date with the latest developments.
PayPal
While you cannot actually advertise on PayPal, you can use the digital payment platform to send and receive payments from almost anywhere in the world. It comes in handy especially when you want to conduct international transfers in a secure fashion.
TweetDeck
Managing a large Twitter account can sometimes be exhausting. TweetDeck provides a social media dashboard that streamlines your Twitter activity and helps you increase your productivity and social interaction.
AdWords
Through Google’s own advertising platform is how you want to publish your advertisements. It offers a wide variety of options, including pay-per-click (PPC) and multiple cost-per-impressions (hundreds, thousands or millions of views).
BuzzSumo
Successful marketing campaigns usually target content that is already popular. You want to have a lot of people seeing your ads, and knowing which content works the best for what you’re trying to advertise is the way to go.
Rival IQ
Knowing your competition can give you the upper hand. Rival IQ is one of the leading digital marketing analytics platform in the world. It provides valuable information about your website’s content, the keywords that you’re using, and much more.